Made to Stick: Why Some Ideas Survive and Others Die
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Blink: The Power of Thinking Without Thinking
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Crossing the Chasm
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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
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The Innovator`s Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
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Top 20 - Business & Professional
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The Innovator's Solution: Creating and Sustaining Successful Growth
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
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Making Innovation Work: How to Manage It, Measure It, and Profit from It
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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Ten Rules for Strategic Innovators: From Idea to Execution
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Innovation: The Five Disciplines for Creating What Customers Want
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Harvard Business Review on Innovation
Author: Clayton M. Christensen
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Money and Capital Markets with SAndP Bind-in Card (McGraw-Hill/Irwin Series in Finance, Insurance, and Real Est)
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The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
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Addressing the Issues of Innovation, Vol 1
Actor: Anthony Ulwick
Director: Lisa Jey Davis
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Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability
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The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization
Author: John Hagel III
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Democratizing Innovation
Author: Eric von Hippel
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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
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Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
Author: Geoffrey A. Moore
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What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
Author: Scott McKain
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures
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Hardball: Are You Playing to Play or Playing to Win
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What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave
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Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution
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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
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Juice: The Creative Fuel That Drives World-Class Inventors
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Customer-centric Product Definition: The Key to Great Product Development
Author: Sheila Mello
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Turn Customer Input into Innovation (HBR OnPoint Enhanced Edition)
Author: Anthony W. Ulwick
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series)
Author: Clayton M. Christensen
Manufacturer: Harvard Business School Press
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